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	<title>Comments on: iTunes App Store promotion</title>
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	<link>http://xk72.com/blog/2009/03/02/itunes-app-store-promotion/</link>
	<description>Two specialist fields: weaponry and space medicine. An interesting combination, don't you think?</description>
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		<title>By: Karl</title>
		<link>http://xk72.com/blog/2009/03/02/itunes-app-store-promotion/comment-page-1/#comment-43143</link>
		<dc:creator>Karl</dc:creator>
		<pubDate>Thu, 05 Mar 2009 03:52:13 +0000</pubDate>
		<guid isPermaLink="false">http://xk72.com/blog/?p=74#comment-43143</guid>
		<description>@Scott That is true, it may require some effort from Apple. But someone must be deciding to feature apps, occasionally... I do anticipate that it would generate more revenue, as we&#039;re showing apps which are more likely to sell.

That&#039;s a very good point on the high view-buy people. There&#039;s definitely some more work to be done! I do feel that the shear force of masses of people contributing to this application will prevent a lot of abuse. The people who administer this system would need to like a bit of a tinker; it sounds like the equivalent people at Google relish it :)</description>
		<content:encoded><![CDATA[<p>@Scott That is true, it may require some effort from Apple. But someone must be deciding to feature apps, occasionally&#8230; I do anticipate that it would generate more revenue, as we&#8217;re showing apps which are more likely to sell.</p>
<p>That&#8217;s a very good point on the high view-buy people. There&#8217;s definitely some more work to be done! I do feel that the shear force of masses of people contributing to this application will prevent a lot of abuse. The people who administer this system would need to like a bit of a tinker; it sounds like the equivalent people at Google relish it <img src='http://xk72.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Scott</title>
		<link>http://xk72.com/blog/2009/03/02/itunes-app-store-promotion/comment-page-1/#comment-43142</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Thu, 05 Mar 2009 03:42:05 +0000</pubDate>
		<guid isPermaLink="false">http://xk72.com/blog/?p=74#comment-43142</guid>
		<description>I think the biggest hurdle to implementing your idea as outlined is the fact that the algorithm would have to be constantly adapted to prevent gaming it. As such, you&#039;ve be created overhead at Apples end for little, if any, financial reward for them. Or do you think more people would buy more products as a result?

In terms of excluding on the high view-buy ratio, perhaps we&#039;re thinking the wrong way. These could be the most discerning buyers and the best deciders of what is actually good as they may look at everything and only purchase the best. Perhaps not so easy to model as at first thought....</description>
		<content:encoded><![CDATA[<p>I think the biggest hurdle to implementing your idea as outlined is the fact that the algorithm would have to be constantly adapted to prevent gaming it. As such, you&#8217;ve be created overhead at Apples end for little, if any, financial reward for them. Or do you think more people would buy more products as a result?</p>
<p>In terms of excluding on the high view-buy ratio, perhaps we&#8217;re thinking the wrong way. These could be the most discerning buyers and the best deciders of what is actually good as they may look at everything and only purchase the best. Perhaps not so easy to model as at first thought&#8230;.</p>
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		<title>By: Karl</title>
		<link>http://xk72.com/blog/2009/03/02/itunes-app-store-promotion/comment-page-1/#comment-43138</link>
		<dc:creator>Karl</dc:creator>
		<pubDate>Mon, 02 Mar 2009 19:32:34 +0000</pubDate>
		<guid isPermaLink="false">http://xk72.com/blog/?p=74#comment-43138</guid>
		<description>@Scott Thanks. Yes I agree, there will always be opportunities to exploit/game any algorithm. Google is a great example of a gameable, and gamed, algorithm that is able to remain successful. Possibly by being obscured, but I believe mainly by being adapted. Google appear to be constantly tweaking their algorithm to prevent gaming of their index; reducing the impact of the Google bomb recently. One of the things I like about the approach I&#039;ve outlined is that there are many places for tuning and adapting the algorithm to counter threats.

I was thinking this morning over reheated cheesy-crust pizza about exactly the issue you raised. An anti-trolling tweak to the algorithm could be to exclude people who as users have a bad view-buy ratio, that is they&#039;re unlikely to buy anything anyway, and perhaps only include people who have purchased more than a minimum number of applications.

I don&#039;t think we see direct abuse of the Top apps list; we just see what the masses like to purchase, which is what everyone else purchased. Algorithms based on mass behaviour are going to be harder to influence; I expect that a competitor would not be able to convince enough people to view, but not buy, a competitor&#039;s application without revealing themselves to the community as a cheat. Recent events considered that may not be a reasonable deterent (cf. the blatant Classics ripoff and such like).</description>
		<content:encoded><![CDATA[<p>@Scott Thanks. Yes I agree, there will always be opportunities to exploit/game any algorithm. Google is a great example of a gameable, and gamed, algorithm that is able to remain successful. Possibly by being obscured, but I believe mainly by being adapted. Google appear to be constantly tweaking their algorithm to prevent gaming of their index; reducing the impact of the Google bomb recently. One of the things I like about the approach I&#8217;ve outlined is that there are many places for tuning and adapting the algorithm to counter threats.</p>
<p>I was thinking this morning over reheated cheesy-crust pizza about exactly the issue you raised. An anti-trolling tweak to the algorithm could be to exclude people who as users have a bad view-buy ratio, that is they&#8217;re unlikely to buy anything anyway, and perhaps only include people who have purchased more than a minimum number of applications.</p>
<p>I don&#8217;t think we see direct abuse of the Top apps list; we just see what the masses like to purchase, which is what everyone else purchased. Algorithms based on mass behaviour are going to be harder to influence; I expect that a competitor would not be able to convince enough people to view, but not buy, a competitor&#8217;s application without revealing themselves to the community as a cheat. Recent events considered that may not be a reasonable deterent (cf. the blatant Classics ripoff and such like).</p>
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		<title>By: Scott</title>
		<link>http://xk72.com/blog/2009/03/02/itunes-app-store-promotion/comment-page-1/#comment-43137</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Mon, 02 Mar 2009 06:15:53 +0000</pubDate>
		<guid isPermaLink="false">http://xk72.com/blog/?p=74#comment-43137</guid>
		<description>It&#039;s a good idea and logical. One downside would be the potential for competitors to abuse the number of views on your product to drive down your rating in this new scale. 

I suspecut Apple would need to keep the algorithm under wraps (in the same way Google does its search algorithm) and possibly add some protection from multipleviews, whether from the same IP or within a certain timeframe, depending on whether any abuse occurs.</description>
		<content:encoded><![CDATA[<p>It&#8217;s a good idea and logical. One downside would be the potential for competitors to abuse the number of views on your product to drive down your rating in this new scale. </p>
<p>I suspecut Apple would need to keep the algorithm under wraps (in the same way Google does its search algorithm) and possibly add some protection from multipleviews, whether from the same IP or within a certain timeframe, depending on whether any abuse occurs.</p>
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		<title>By: Tarlen</title>
		<link>http://xk72.com/blog/2009/03/02/itunes-app-store-promotion/comment-page-1/#comment-43136</link>
		<dc:creator>Tarlen</dc:creator>
		<pubDate>Mon, 02 Mar 2009 01:22:38 +0000</pubDate>
		<guid isPermaLink="false">http://xk72.com/blog/?p=74#comment-43136</guid>
		<description>Hey, that&#039;s interesting!</description>
		<content:encoded><![CDATA[<p>Hey, that&#8217;s interesting!</p>
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